April 2007  
 
 
They're on your desk, on backs at the gym, on nightstands, at the breakfast table, and each time a promotional product is put to use - it's creating an impression. Promo products from logo'd mugs to baseball hats are the advertisements that keep on working for years.

Custom imprinted umbrellas, USB pens, and sports bottles really work to get your message across and there is plenty of research data to prove it. This may explain why marketers spend over $18 billion per year on promotional products. Whether the goal is to increase consumer loyalty, warm up business prospects, or encourage your biggest fans' devotion, a promotional product campaign can work harder for you than almost any other type of advertising. Here are some interesting stats from recent studies:
 
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Memorable: 76% of consumers said they could remember the brand name of a company that gave them a promotional item in the past year.

Long-lasting/repeat exposure: 73% of those who used the promotional product they had received stated that they used it at least once a week, and 45% used the item at least once a day.

Improved company image: 52% of participants reported having a more favorable impression of the advertiser since receiving the item.
 
 
Generation of business: 48% of participants in the study did business with the advertiser after receiving the promotional product.

Increase in referrals: Salespeople who handed out promo items received 32% more referrals than those who did not give out gifts.

Are you looking for new ways to promote your brand? Call us today for interesting ideas that will spread the word.
 

The goal of our newsletter is to help our clients grow their business. Branded Merchandise is designed to increase awareness, name recognition, and lead generation. Premiums, when used as incentives or rewards, will improve customer loyalty, employee morale and productivity.
 

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