When you talk, do people listen? Whether youíre doing a safety class or educational seminar, take a pointer from Jose Cuervo. The tequila maker introduced a new flavor with a tasting and history lesson, followed by a quiz on tequila facts.
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Each time a guest answered a question correctly, the brand rep tossed out a prize Ė a T-shirt, visor, beach towel, Jose-shaped saltshakers, shot glasses and light-up necklaces, all emblazoned with the Jose Cuervo logo.
Guests left feeling educated and grateful. Donít miss the chance to reinforce your brand and encourage learning. Itís a lesson worth remembering!

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