Direct Mail Drives Retail Traffic

A new study by the Direct Marketing Association supports what many marketers have long known: Direct mail drives retail traffic. 24% of adults who received direct mail from a retailer that they don’t typically shop from subsequently visited one of the retailer’s stores.

As to the types of direct mail that recipients are most likely to open, 21% said that a special offer or a discount will persuade them to open a mail piece. 83% said that an “interesting-looking” package makes a big difference as to whether they will open a piece of mail.
Try Item#: 71624
More: Golf Accessories
Try Item#: 102420
More: Multi Function Tools
Try Item#: 108093
More: Magnifiers
Try Item#: 146324
More: Packaging
Invites Done Right

Planning a big event in the near future? Create invitations that ask the guest to attend the event and also, serve as a leave-behind promotional gift.

For example, a well-known ballet theater invited people to its Family Day fundraiser with paper doll ballerinas that invitees and their children could play with long after the actual event had passed. More ideas: imprinted bandanas make great invitations to cowboy or western-themed parties while branded golf flags are perfect for soliciting participation in golf outings.
Top Business Web Sites

1. Looking for just the right image? Look no further:

2. Great traffic generating ideas are available at:

3. Get marketing advice from 240,500 pros:

4. Looking for just the right words? Then you have to check out:

5. Here’s a one stop shop for your growing business:


The goal of our newsletter is to help our clients grow their business. Branded Merchandise is designed to increase awareness, name recognition, and lead generation. Premiums, when used as incentives or rewards, will improve customer loyalty, employee morale and productivity.

Use the Forward link at the bottom of this page to forward the TWISM Newsletter to a friend. Upon registration, you will be sent a reward to demonstrate how much we appreciate your referral.™ | 1.866.GO TWISM
To contact us with any questions or concerns, simply reply to this email or click here.
© 1999-2007 TWISM Promotions Inc. The content of this message is protected
by copyright and trademark laws under US and International law.