Direct Mail Drives Retail Traffic

A new study by the Direct Marketing Association supports what many marketers have long known: Direct mail drives retail traffic. 24% of adults who received direct mail from a retailer that they don’t typically shop from subsequently visited one of the retailer’s stores.

As to the types of direct mail that recipients are most likely to open, 21% said that a special offer or a discount will persuade them to open a mail piece. 83% said that an “interesting-looking” package makes a big difference as to whether they will open a piece of mail.
 
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Invites Done Right

Planning a big event in the near future? Create invitations that ask the guest to attend the event and also, serve as a leave-behind promotional gift.

For example, a well-known ballet theater invited people to its Family Day fundraiser with paper doll ballerinas that invitees and their children could play with long after the actual event had passed. More ideas: imprinted bandanas make great invitations to cowboy or western-themed parties while branded golf flags are perfect for soliciting participation in golf outings.
 
 
Top Business Web Sites

1. Looking for just the right image? Look no further: www.gettyimages.com

2. Great traffic generating ideas are available at: www.marketingfind.com

3. Get marketing advice from 240,500 pros: www.marketingprofs.com

4. Looking for just the right words? Then you have to check out: www.m-w.com

5. Here’s a one stop shop for your growing business: www.allbusiness.com

 

The goal of our newsletter is to help our clients grow their business. Branded Merchandise is designed to increase awareness, name recognition, and lead generation. Premiums, when used as incentives or rewards, will improve customer loyalty, employee morale and productivity.
 

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