When financial planner Ron Macy wants to promote a new investment
opportunity to wealthy clients, he has no problem getting them to
agree to a six-hour sales presentation - on the golf
course. Ron and his clients have fun; they get to know each other
better; and he subtly gets his message across.
Almost 27 million
Americans play golf, and the typical golfer is 41 years old, with
an income of $71,500. It's no wonder more and more companies are
attracting new customers with golf
Everyone views golf differently. Some see it as competitive, while
others revel in the time outdoors. Still others relish the social
aspects of golf. One way to reach all those people, show your appreciation
and create fond memories is with a corporate golf outing. The relaxed
paced game gives participants a chance to chat and get acquainted.
To avoid disaster, carefully plan the details of your event and
1. Set clear objectives and define goals. All employees should
know what is expected of them.
2. Budget for quality. If you can't afford a big tournament,
reduce the size in order to maintain the quality.
3. Plan foursomes cautiously. Avoid putting together conflicting
personalities or competitors.
4. Follow a theme. Apply the theme to everything from invitations
to the thank-you notes.
5. Give Awards. Put your logo on sunglasses, visors, and
golf towels. Consider giving out kits filled with sunscreen, a sport
bottle and a divot tool. Awards for the winners come in exciting
shapes and sizes, from lead crystal keepsakes to logo'd golf bags
Plan well; strive
for high quality, reward participation, and your event will be talked
about for months and years to come. The goodwill that is generated
from your golf
tournament will pay huge dividends!
looking for ideas to spark your employees or clients, call us today!
goal of our newsletter is to provide the benefits of using promotional
products. Corporate Merchandise Services are designed to increase
awareness, name recognition, and lead generation. Premiums,
when used as incentives or rewards, will improve customer loyalty,
employee morale and productivity.