Davies had a big problem. His small manufacturing company had
lost money for the third consecutive year. Morale was poor and
the firm was losing customers as well as good employees. Bob knew
he had to change the culture of his firm and motivate employees
to work more efficiently. But how?
to implement an employee incentive and reward program. Bob gathered
everyone into the break room to announce his new plan to turn
the company around. He established specific goals and objectives
for each employee and department. Each month, the entire company
would meet and review their progress. Individuals and departments
that met or exceeded their goals would be recognized and rewarded
in front of their peers. Recognition included small rewards, such
as plaques, calculator/pen sets, company pins, etc. At year-end,
items of enhanced value, such as etched acrylic awards, radios,
watches and clocks were presented. Before implementing an awards
and incentive program, follow these tips:
what has worked in the past and identify any obstacles to overcome.
2. Get employees involved in designing the new system.
3. Give regular feedback to all participants and managers.
4. Recognize and reward teams as well as individuals.
5. Review and revise the recognition system whenever necessary.
year of instituting the incentives and rewards program, Bob's
firm not only returned to profitability, but had its best year
to create a power surge with your next promotion? Select the latest
electronics to deliver your news. Whether you're reaching out
to prospects or motivating your sales force, nothing sparks interest
like the latest gadgets.Small electronics such as calculators
and clocks have a high value in the eyes of recipients, making
your message all the more memorable. Often associated with high-tech
firms, these items work well in "high-touch" industries
One hospital mailed a flashlight key chain to area residents to
promote its new safety seminars. The flashlight was accompanied
with a card that read: "Worried about home safety? Allow
us to shed a little light on the subject." The series was
such a hit that the hospital added the seminars to its regular
community education program.
international shipping firm used a combination world time lock/calculator
to tout its on-time delivery record. The compact unit was sent
to existing clients along with a letter thanking them for their
Higher priced electronics also play a role in successful promotions.
These items are particularly effective as part of a sales incentive
campaign or employee reward program.
A financial services firm used electronics to energize sales during
a traditionally slow period. Employees were awarded points for
selling specific products. At the end of the program, the points
could be redeemed for a wide variety of items ranging from radios
and CD players to large-screen televisions. During the three-month
campaign, sales increased by nearly 35 percent!
looking for ideas to spark your employees or clients, call us
Allen Konopacki, well-known marketing guru, surveyed tradeshow
attendees, and confirmed that 52% were more likely to visit an
exhibit that provided a "giveaway" or premium. He also
found that exhibitors' success increased when the company presented
customer appreciation gifts. Two ways to increase the value of
booth premiums are:
1) Avoid stacking them on countertops. Hand them out after a discussion
as a way to show your appreciation.
2) Always tie giveaways to some type of registration or information
gathering procedure at the show. This is a great way to help build
a database of qualified prospects.
goal of our newsletter is to provide the benefits of using promotional
Corporate Merchandise Services are designed to increase awareness,
name recognition, and lead generation.
Premiums, when used as incentives or rewards, will improve customer
loyalty, employee morale and productivity.