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Bob Davies had a big problem. His small manufacturing company had lost money for the third consecutive year. Morale was poor and the firm was losing customers as well as good employees. Bob knew he had to change the culture of his firm and motivate employees to work more efficiently. But how?

He decided to implement an employee incentive and reward program. Bob gathered everyone into the break room to announce his new plan to turn the company around. He established specific goals and objectives for each employee and department. Each month, the entire company would meet and review their progress. Individuals and departments that met or exceeded their goals would be recognized and rewarded in front of their peers. Recognition included small rewards, such as plaques, calculator/pen sets, company pins, etc. At year-end, items of enhanced value, such as etched acrylic awards, radios, watches and clocks were presented. Before implementing an awards and incentive program, follow these tips:

1. Evaluate what has worked in the past and identify any obstacles to overcome.
2. Get employees involved in designing the new system.
3. Give regular feedback to all participants and managers.
4. Recognize and reward teams as well as individuals.
5. Review and revise the recognition system whenever necessary.

After one year of instituting the incentives and rewards program, Bob's firm not only returned to profitability, but had its best year ever!

Want to create a power surge with your next promotion? Select the latest electronics to deliver your news. Whether you're reaching out to prospects or motivating your sales force, nothing sparks interest like the latest gadgets.Small electronics such as calculators and clocks have a high value in the eyes of recipients, making your message all the more memorable. Often associated with high-tech firms, these items work well in "high-touch" industries too.

One hospital mailed a flashlight key chain to area residents to promote its new safety seminars. The flashlight was accompanied with a card that read: "Worried about home safety? Allow us to shed a little light on the subject." The series was such a hit that the hospital added the seminars to its regular community education program.

An international shipping firm used a combination world time lock/calculator to tout its on-time delivery record. The compact unit was sent to existing clients along with a letter thanking them for their continued support.
Higher priced electronics also play a role in successful promotions. These items are particularly effective as part of a sales incentive campaign or employee reward program.

A financial services firm used electronics to energize sales during a traditionally slow period. Employees were awarded points for selling specific products. At the end of the program, the points could be redeemed for a wide variety of items ranging from radios and CD players to large-screen televisions. During the three-month campaign, sales increased by nearly 35 percent!

If you're looking for ideas to spark your employees or clients, call us today!

Dr. Allen Konopacki, well-known marketing guru, surveyed tradeshow attendees, and confirmed that 52% were more likely to visit an exhibit that provided a "giveaway" or premium. He also found that exhibitors' success increased when the company presented customer appreciation gifts. Two ways to increase the value of booth premiums are:

1) Avoid stacking them on countertops. Hand them out after a discussion as a way to show your appreciation.

2) Always tie giveaways to some type of registration or information gathering procedure at the show. This is a great way to help build a database of qualified prospects.


The goal of our newsletter is to provide the benefits of using promotional products.

Corporate Merchandise Services are designed to increase awareness, name recognition, and lead generation.

Premiums, when used as incentives or rewards, will improve customer loyalty, employee morale and productivity.

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